Friday, March 27, 2015

The Responsive Design Solution

As website traffic on mobile devices continues to grow, a solution for how your website content gets displayed across multiple platforms (desktop, tablet, mobile) is a must. The most popular method is called responsive design. A responsive website design will automatically re-configure and optimize itself based on the device being used by the visitor. One of the key advantages of this solution is that it utilizes the same page content for all of its layouts.

Starting this spring, Google will start factoring this functionality into their mobile search rankings. Websites that are considered to be "Mobile Friendly" will rank higher than those that are not. With that being said, you don't need to panic. This is something that can be worked into a scheduled website re-design down the road.

If you are interested in getting the ball rolling on converting your existing site into a responsive solution, we are here to help. Feel free to contact RM today.